{"product_id":"riviera-precision-style-electric-bass-guitar","title":"Vintage Riviera Precision-Style Electric Bass Guitar in Sunburst","description":"\u003cp\u003eThe Precision Bass started in the 50's, when Leo Fender designed this style for big band players to deliver a full and deep sound. Originally coming with a cover over the pickup to provide shielding, Fender was still unsatisfied with the amount of hum. So, they split the pickup into two seperate pieces, with each magnetic pole sitting on either side of the strings, rather than directly underneath. This eliminated the need for outer shielding, hence the precision sound we know and love today. The precision bass never gained popularity in jazz or big band settings, but later shaped the sound of rock n' roll. \u003c\/p\u003e\n\u003cp\u003eRiviera was a generic brand used for Japanese imports during the 60's and 70's, built in factorires like Teisco or Tama rather than being a standardized production model with official vintage Fender specs.\u003c\/p\u003e\n\u003cp\u003eThis particular bass delivers funky, punchy lines, and would be a great axe for live or bedroom rockers.\u003c\/p\u003e","brand":"Riviera","offers":[{"title":"Default Title","offer_id":45876350124211,"sku":"35021","price":700.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6382\/3027\/files\/10_4b240ae5-aeb3-4ed0-924f-ef491d1cdf8f.png?v=1787292537","url":"https:\/\/southsideguitars.com.au\/products\/riviera-precision-style-electric-bass-guitar","provider":"Southside Guitars","version":"1.0","type":"link"}